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Data Binding for Bubble Maps

The Data Binding tab defines how data fields are mapped to the Bubble Map. Each slot has a specific purpose.

You only need Region (or Latitude + Longitude) and Size to create a working map. The other slots add styling and interactivity.

Binding Slots

  • Region

    • Accepts: Geographic data (Country, State/Province, County, City, etc.).

    • Purpose: Defines the map location of bubbles based on recognized geographic categories.

    • Note: Required unless using Latitude + Longitude.

  • Latitude

    • Accepts: Numeric latitude values.

    • Purpose: Used with Longitude when the dataset does not contain named regions.

    • Note: Must be paired with Longitude.

  • Longitude

    • Accepts: Numeric longitude values.

    • Purpose: Used with Latitude to position bubbles on the map.

    • Note: Must be paired with Latitude.

  • Long/Lat Label

    • Accepts: Text or categorical field (e.g., store name, site ID, location code).

    • Purpose: Provides a label for each Latitude/Longitude point, shown in tooltips or data labels.

    • Example: If you plot store locations by coordinates, the Long/Lat Label could display the store name instead of just raw coordinates.

  • Size

    • Accepts: Numeric field.

    • Purpose: Determines the bubble size. Larger values create proportionally larger bubbles.

    • Note: Required if you want proportional bubbles.

  • Color

    • Accepts: Numeric or categorical field.

    • Purpose: Applies a color scale to bubbles.

      • Numeric → Gradient scale (higher values = darker/larger intensity).

      • Categorical → Palette-based coloring.

    • Note: You can use either Size or Color (or both) to represent your metric.

  • Tooltip

    • Accepts: Any field(s).

    • Purpose: Defines what additional data appears when hovering over a bubble.

    • Example: Revenue, Population, Category, etc.

Typical Configurations

  • By Region

    • Region = Country

    • Size = Population

    • Tooltip = GDP

  • By Coordinates

    • Latitude + Longitude = Site locations

    • Long/Lat Label = Store Name

    • Size = Sales Volume

    • Tooltip = Manager Name, Region

The following map has been created using this native query dataset from the Adventure Works Data Warehouse: